If I wanted to be serious about my business, it required some clarity.
My past self as an urban planner collided with my present as future self as a organizational development consulting. I debated on a name change again. Urban planning and finance professionals still attempt to reach out via social media because of the name, but I attributed this to utter laziness on their part. So the name is here to stay.
Most importantly was the logo change. What precipitated it? I wanted it to be resemble continuity and flow. The Black and Gold was old, tired and resembled anger in my mind. It needed a refresh.
The teal colour has meaning. Ever since the San Jose Sharks were announced as a National Hockey League franchise in the early 90s, I fell in love with the colour. (I still root for the Toronto Maple Leafs, for better or worse.)
Digging deeper, “Teal combines the calming properties of blue with the renewal qualities of green. It is a revitalizing and rejuvenating color that also represents open communication and clarity of thought. For Tibetan monks, teal is symbolic of the infinity of the sea and sky, while it is the color of truth and faith for Egyptians.”, according to creative design Canva’s website.
Finally, there are teal organizations. Named by Frederic Laloux in his 2014 book Reinventing Organizations, these organizations are characterized by features such as self-managed teams, intuitive reasoning, decentralized decision making, wholeness and a deeper sense of purpose. It is with this purpose of a human-centred approach I want use to bring equity and belonging to organizations.
Welcome to Urban Equity Consulting Services.